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New Blood Entry — Together We Thrive

Award: Graphite Pencil

HSBC / 2020

The HSBC brief was to illustrate a new campaign centered around prosperity called 'Together We Thrive'. My response to the brief was focused on HSBC's network, in a technological sense and in a more human sense too. HSBC are a bank that lie at the heart of many communities and I wanted to show this through an info-graphic network where HSBC lies central. As part of my campaign I have also created posters that will feature throughout the terminal, highlighting the great things succeeded by HSBC thanks to their sponsorship. The final touch point on my user journey, after the illustration is a booklet explaining all the great things HSBC contribute too. The grid which is the hero of this response, illustrates the vast community created across the globe through HSBC.

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