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New Blood Entry — The Predictive Whopper

Award: Wood Pencil

Burger King / 2020

We will advertise the new BK Delivers, Burger King’s delivery service, in the most unexpected way. The idea is, at the same time, simple and futuristic: we will deliver food to BK’s most loyal customers before they even order it, thanks to an innovative use of big data of purchasing habits. Right when hunger strikes, BK’s delivery service will be there at their door. The result will be a disruptive and newsworthy campaign, in line with BK’s tone of voice.

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