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New Blood Entry — Whopper Lovers

Award: Yellow Pencil

Burger King / 2020

Love is only a swipe away for your average tech-savvy Gen Zer, where romantic interaction takes the form of instantaneous online communication on apps like Tinder.

When it comes to first dates, food is a bonding tool we use to calm our nerves. A discussion about the food you're eating can often serve as a handy icebreaker. That means a trusty Whopper has the potential to become a catalyst for love.

The dreaded delivery time on the Burger King app will be replaced with an experience to match up young lovers across the UK.

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