New Blood Entry — WHOPPER LIVE
Award: Graphite Pencil
Burger King / 2020
Young people don’t trust large- scale and high-quality old-fashioned advertising, preferring live streaming services such as Youtube and Instagram stories. Young people want REAL life. Just like Burger King, they love the unscripted and the unplanned. Our idea allows Burger King to deliver the REAL raw experience of Burger King through ‘Whopper Live’, a new function in the official app, appealing to young people like never before. Get REAL. Go LIVE.
