New Blood Entry — Lunch walks

The task set by Audible was to target leisure upgraders aged 25+, as they're often time poor but still trying to find new and effective ways to learn and stay active, with an end result of signing them up for the 30 day free trial. 'Lunch walks' was created as a result of the statistic that 1 in 3 British workers don't leave their desks at lunch. The scheme works as an effective way of taking your lunch break (at least 30 minutes), keeping active and reducing stress through the existing platform of Audible in collaboration with Google Maps.