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New Blood Entry — Do Better

Award: Wood Pencil

McKinsey Design & The Case For Her / 2019

The sun rises, people work, children cry, menstruation happens.
Menstruation is a normal part of life yet, stigmas abound. With these stigmas the biggest companies in the world are complicit. The largest menstruation product brands perpetuate stigmas with their packaging design. The pink, glittery and flowery packaging of “feminine care” reinforces the same taboos that their campaigns and initiatives claim to combat.
Rather than pointing the finger at others, these brands need to look at themselves and reflect on how they are encouraging the stigma around menstruation.
They are meant to be on our side, they need to do better.
With a global campaign we will show the top fifteen brands how they could say more with their packaging. Demonstrating exactly how to do better.

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