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New Blood Entry — Time to call it by its name. Period.

Award: Wood Pencil

McKinsey Design & The Case For Her / 2019

Every language has developed at least 5 of its own ridiculous nicknames and euphemisms for the word Period to make it possible for women to discuss menstruating in public.

Bringing some of our favorite and most common international euphemisms to life to illuminate how ridiculous it is to have so many nicknames describing the same thing.

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