New Blood Entry — LOVE DEALERS
Award: Yellow Pencil
Durex / 2019
It’s a basic human instinct: forbidden things are more attractive, especially for young people.
That’s why Durex presents Love Dealers, a project which makes the use of condom cool by forbidding it.
Playing with stereotypes, Love Dealers speak to new generations, showing them how to carry a condom can sound extremely fancy.
Thanks to a mysterious flyposting campaign, Durex wants to engage with its target in a particular “dealers hunt” all over the streets and with a special song post-event.
