New Blood Entry — Sober King
Award: Graphite Pencil
Burger King / 2019
We created a challenge where all the young people have to demonstrate that they’re sober enough to appreciate the fresh ingredients of the Whopper. Why? Because during the night they always go to Burger King when they are drunk! That’s why we invented a funny police sobriety field test, in which our target has to demonstrate to be sober enough in order to get a free burger. The most challenging test is to recite the list of the Whooper’s fresh ingredients. The result? No one of the drunk-target passed the test. We are still waiting for the Sober King.
