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New Blood Entry — Virgin go!

Award: Wood Pencil

Virgin Atlantic / 2019

Virgin Go! is a brand that we proposed to Virgin Atlantic as solution for the Flight+Hotel sector. We approach the brief by finding an insight about the idea of FOMO (fear-of-missing-out) that is around the mind of nowadays young people. As a generation that is scared to miss out, we want them to travel spontaneously to their liking just like that, so we thought of a way to make people want to go to a destination by using in-trend events as a way to attract that FOMO feeling from them.

We proposed an event-based service, whereby Virgin Go would settle all the hassle of travels when one is about to travel to an exciting events, such as the flight and booking part of it. In this case we also include an event booking platform.

The platform entices the travellers to travel spontaneously by using Virgin Go to collaborate with trendy international events, such as Tomorrowland, Glastonbury Festival, F1 Grand Prix, World Cup, and the list goes on! One good thing about the event business is that there will always be new and trendy events that Virgin Go can use to attract more people, and also the nature of events that is limited-time only, further pushes the idea of FOMO, that if they missed out this event, they would have to wait another year, or more if it is not an annual event.

While the main FOMO idea started with only rave party events and music festivals, we also try to cover another demographic by also having events such as the Premier League championship, or World Cup for the sporty traveller.

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