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New Blood Entry — Virgin Go! — Mix ’N’ Match

Award: Wood Pencil

Virgin Atlantic / 2019

In a fast-paced society where travellers seek stimulating experiences and immediacy, Virgin Go does both. To connect with this new generation of travellers, we decided to create a mobile platform that offers simplified booking and user interaction that will impel the viewer to be more spontaneous and embark on a wildly unpredictable trip. All it takes is two swipes, and you’re set! In order to stand out from conventional airlines, we’ve also designed a new dynamic branding identity that oozes energy, rhythm and movement. Virgin Go’s integrated campaign motivates travellers to go with the flow.

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