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New Blood Entry — Touch the Surface

Award: Wood Pencil

Microsoft Surface / 2019

A campaign that celebrates Microsoft Surface's unique and original element of touch through an interactive campaign featuring an immersive experience. Encouraging young people to be experimental with the Surface. Based on the phrase "to touch the surface" meaning to barely begin; to see or do only a fraction of what is possible.
My campaign is to push people to make their first interaction with Surface, before empowering the new generation with the tool for achieving more.

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