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New Blood Entry — The Woman Card

Award: Wood Pencil

McKinsey Design & The Case For Her / 2019

As women continue to strive for equality, some men feel challenged by them. Famous faces like Donald Trump claim their achievements are all due to them playing the "Woman Card." We decided to turn this term into something positive for women, so we created the "new" Women Card. In partnership with Mastercard, the Case for Her will release a new credit card that evens out another inequality all women face- the period tax. Every time, people use it to buy period-related products, they will get double the cash back points. It doesn't matter who uses it- men or women. It's time stand up against gender inequality while redefining a term that isn't right.

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