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New Blood Entry — The Super Whopper

Award: Wood Pencil

Burger King / 2019

Everybody tastes. But not everybody experiences taste the same way.

The average person has 15 to 30 papillae, aka those white bumps on your tongue. But there’s an elite group of people comprising of about 30% of the world’s population that have over 35 papillae. And they're called supertasters.

So when Burger King set out to prove how scrumptious the Whopper really is… there was no better group to ask than these special supertasters themselves.

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