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New Blood Entry — The Picky WHOPPER

Award: Yellow Pencil

Burger King / 2019

The Whopper is full of fresh ingredients. But the reality is, not everyone likes all of them. Millennials have become pickier than ever before – there are the lactose-intolerants, the vegans, the paleos, the pescatarians, the vegetarians, and the just plain fussy.

But they’re not just fussy, they’re also extremely conscious of world issues – even though they can’t usually afford to help.

So we’ll give this picky generation of do-gooders a better reason to love the Whopper.

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