In order to show the power of dance, Rexona is launching their “Sweat Celebration” campaign on the international stage that is the Olympics. By rewarding athletes who participate in the Rexona “Sweat Celebration” with hygiene kits for the nations they represent, Rexona will create a viral phenomenon through dance while also supporting communities in need. Following the Olympics, this campaign has the potential to further expand through other popular events for years to come.
Things To Do
Believe in the Power of Creativity to Change the WorldLearn More
The importance of diversity and inclusion in the workplace
How NASA uses creativity to inspire the public about its programmes
Creative storytelling trends in the age of the algorithm
Brands should walk hand in hand with culture
Inglorious FruitsRead More