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New Blood Entry — Spark

Award: Wood Pencil

BBC / 2019

Most digital music services personalise recommendations based on listeners’ favourite genres or subgenres. However, research shows that music genres are seen by young people as just a shortcut to selecting music. They are more focused on finding the right music to enhance their mood or occasion.

Spark is a new BBC Sounds feature that prioritises the context of listening. It integrates BBC Sounds with your calendar and location information to learn from your routine and past listening habits to personalise recommendations based on where you are and why you’re listening.

With machine learning technology, Spark aims to recognise your listening motivation every time you tune in to improve the diverse moments of your life.

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