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New Blood Entry — Reserved for Heinz

Award: Wood Pencil

Heinz / 2019

Heinz wanted to establish itself as the main event by convincing people that their favorite food can only be enjoyed by their favorite ketchup. We noticed that there was always a pile of ketchup somewhere on the plate. So how can we make that true for every plate? By reserving a spot for Heinz. We partnered up with restaurants loyal to Heinz and created “Reserved for Heinz” keystone marks on their plates, food wrappers, and food containers. Heinz Ketchup lovers can also buy a “Reserved for Heinz” 150 years commemorative plate set for their own homes. To make sure Heinz will be chosen for the next 150 years, we hope these Heinz fans will pass on their novelty ketchup memorabilia and their love for Heinz ketchup to the future generations.

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