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New Blood Entry — Remove, We Move

Award: Wood Pencil

Rexona / 2019

We were tasked by Rexona to get people moving and bring the idea of a dance studio to life. And how did we do that? By bringing the online studio to where the millennials reside at - social media. With everyone being on social media, it would make our idea of an online studio accessible and engaging for our target audience.

The big idea, "Remove, We Move" seeks to push the idea of using movement to break barriers between cultures and language. The Instagram WE studio campaign encourages people to dance with their friends, helps millennial remove their lack of confidence and allows them to freely express themselves through dancing and moving. We want to promote movement and the notion of dancing. Dance is a universal language for anyone, anywhere. Speak it today, let's get moving.

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