Heinz will celebrate its 150th anniversary and spark the brand love for the next 150 years by getting ready for the future. Humans are planning to colonise Mars, and what we will eat there is still an issue. Heinz will start producing ketchup in a greenhouse recreating Mars conditions. So when the colonisation starts, we are ready to become the number one brand of that planet. Because we don’t know what we will eat in Mars, but the taste has to be Heinz.
Things To Do
Believe in the Power of Creativity to Change the WorldLearn More
The importance of diversity and inclusion in the workplace
How NASA uses creativity to inspire the public about its programmes
Creative storytelling trends in the age of the algorithm
Brands should walk hand in hand with culture
Inglorious FruitsRead More