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New Blood Entry — Instinctual Investing

Award: Wood Pencil

Coutts / 2019

How can we integrate tech into the Coutts experience for young customers, without losing the personalized touch they expect?

Young millionaires want to invest in things they actually care about. They’ve always had money, and they want to have fun with it more than they want it to quietly grow in an account.

So, we’re using heart rate and GPS data from the wearables that are already a part of their lives to make managing your money as personal an experience as possible. Letting young customers invest from the heart.

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