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New Blood Entry — Infa

Award: Wood Pencil

Microsoft Surface / 2019

Microsoft’s brand presence has always gravitated towards a business-oriented audience. Their technology has best served a practical function, but its innovation that makes Microsoft special. With the Surface brief we set out to put creative people and innovation at the center of our thinking. What we found was creativity in a digital world can come across complex and meticulous. With endless programs to learn, coding skills and clunky methods of research on our devices, we haven’t made it easier for people to have ideas. Why aren’t we using technology to aid our understanding? Infa is an AI sketchbook tool for Surface computers that simplifies the creative process. Using one application, collect information that interests you on the web and put it into the browser plugin. Infa organizes and interprets the metadata of your content, and offers you links to other areas of research, while you sketch and develop ideas on the unique Surface interface.

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