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New Blood Entry — Dottie

Award: Wood Pencil

McKinsey Design & The Case For Her / 2019

While over 40 million people in the U.S. struggle each month to afford necessary menstrual products, period poverty is mainly perceived as an issue of the developing world. In order to bring this issue to the forefront domestically, we created a campaign to introduce privileged menstruators to the harsh reality of period poverty, and provided them a way address it.

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