Rexona has challenged creators to come up with an inspiring idea to get the world dancing. According to my research, people do not dance because they do not know any movements, they are afraid to look stupid, feel ashamed about their age and background or simply lack an suitable company.
You think you can't dance? You say you don't know any dance movements or you feel like a weirdo when you try to move? The Dance Bug is here for you!
Dance Bug is a character who suggests particular poses and movements, that are free to your interpretation. Try to build a transition from one pose to another, alternate what he suggests in your own way (you will definitely master it, look how much his body is different from yours), build a movement sequence and share your dance vibes on the (Dance)Net. No matter if you are a dance fanatic or not, the beauty is in your own perception of movement. Bug doesn’t even worry that his 6 legs can get tangled as he dances, so you shouldn’t worry about anything as well.
Have fun with your friends celebrating dancing as something natural and free of any rules! #catchadancebug
- William Goldsmith
- British Higher School of Art and Design, in partnership with University of Hertfordshire