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New Blood Entry — #BacardiWorld

Award: Wood Pencil

Bacardí / 2019

How do you create an epic summer experience for a generation that's obsessed with Instagram? Well... by providing them with lots and lots of "instagrammable" moments.

BacardiWorld is the ultimate branded "Instagram playground" inspired by the sets of some of the world's most famous music videos. Join the party and make your summer picture perfect.

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