Gifts can be bought with many intentions. To show emotion, to intentionally see someone in person; therefore to connect two people together. In order to truly look into thoughtful gift-giving, I wanted to explore how John-Lewis & Partners as an identity can clearly be associated with how their products can be so emotive to bring so many things together. Using the ampersand as a visual story telling device , I explored what it could be in order to develop a campaign focussing on what a gift can bring together.
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