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New Blood Entry — How buying a house is a bit like Barca buying Coutinho

Award: Wood Pencil

Nationwide & Shelter / 2018

Buying a house is complicated. This idea attempts to demystify the confusing world of surveys, mortgages and deposits by drawing a comparison with the football transfer market. This approach will help everyone understand the subject matter better, not just football fans. The long copy compares a recent high-profile football transfer to the process of buying a house and would be placed as a sponsored article on Joe.co.uk, a site heavily focused on football. The short copy mimics football transfer clich├ęs, designed as captions for Instagram posts. The press advert is designed to fit seamlessly into the sports pages.

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