New Blood Entry — Big Mac vs. Big Mac
Award: Wood Pencil
Burger King / 2018
Burger King is constantly challenging McDonald's methods of cooking because, for the King, it's all about delivering the best flavour every time. With Big Mac vs. Big Mac, we set out to settle the beef once and for all by proving that the best way to cook a patty is to flame grill it with real fire, the way Burger King has been doing since 1954. We got our hands on McDonald’s frozen patties and invited our toughest critics, the Big Mac lovers, to our table for the ultimate taste test challenge.