New Blood Entry — #Burger
Award: Wood Pencil
Burger King / 2018
On social media, every burger chain is competing everyday to stand out on millennials' social feeds by using hashtags. Unfortunately, Burger King does not own one. Flame-grilled marks look like a hashtag sign, and Burger King is the only global burger chain that is still flame-grilling their patties. As a result, we relaunched the Whopper as #Burger to take over the millennial #burger followers’ social feeds.
