The design rationale behind the Whopper World game concept is to generate a channel of engagement with a target audience group that tops all the charts for mobile usage, device interaction and communication through social media and mobile applications. Influenced by popular game titles such as Pokémon GO and classic arcade platforms like Pac Man, the game interaction is designed to fully immerse the user into a fun world within the Burger King brand. Users also receive a little help from the chat bot ‘Whopper Bot’ characters, which take inspiration from early Tamagotchi pets.
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