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New Blood Entry — UK Cheat Sheet

Award: Yellow Pencil

JCDecaux / 2018

Brexit has lead to an increased number of applicants for British citizenship and one of the obstacles to becoming a British citizen is the "Life In The UK" test, which about half of the applicants fail. So, to show the world that #LondonIsOpen we'll share every single answer to the "Life In The UK" test publicly, using the 50 digital screens on Oxford Street.

We call that a UK Cheat Sheet.