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New Blood Entry — Spectrum

Award: Wood Pencil

BBC / 2018

We can go to the BBC for almost any sort of content, but we have to find it first. If the interface knew what engages us naturally, it could give us everything we need.

BBC Spectrum is an integrated facial feature that measures engagement and emotions across the breadth of digital products to present the content that matters to you. Without you having to do anything. It creates a seamless relationship between user and technology and brings us closer to the BBC.

It keeps us informed, educated and entertained – efficiently.

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