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New Blood Entry — #SchoolOfGif

Award: Wood Pencil

Pearson / 2018

By 2017, the daily social media usage increased to more than 2 hours. While the average human attention span dropped to 8 seconds. Old & young, we waste more time on social media - it’s a fact. How can education blend in without being intrusive? The answer is simple, using GIFs as organic content to engage users seamlessly. Pearson offers simple, accessible and concise lessons using speed reading GIFs on social media.

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