New Blood Entry — Just the Surface
Award: Wood Pencil
Microsoft / 2018
'Just the Surface' is based on the idea of how Microsoft Surface is a window into endless creative possibilities. When your pen touches the screen there are no limits. 'Just the Surface' is an advertising campaign designed to show the audience the capabilities of the Microsoft Surface. This example shows architecture as the focus, but this could be expanded to many other professions as well. This makes for an easily expandable campaign.
