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New Blood Entry — #giffconsent

Award: Yellow Pencil

giffgaff / 2018

61% of millennial women have received unsolicited dick pics. Since mutual giving and digital communication are at the heart of giffgaff, this is the perfect opportunity to talk about mutual consent. Our #giffconsent campaign aims to fight sexual harassment online by covering explicit images with emojis. Our 'Cockblock App' gives power back to the individual and teaches the younger generation to ask for consent first.

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