New Blood Entry — adidas - Move Collection
Award: Wood Pencil
adidas / 2018
Due to Japan’s long working hours and expensive rent, millennials are living in tiny apartments with no resources or time to work out. In order to enable these millennials to be healthier in an affordable way, adidas will collaborate with IKEA and create the Move Collection - a trendy bedroom set that also doubles as gym equipment. To make the workout process even easier, the adidas app will also provide daily 10-minute workouts, catering to those who purchase the Move Collection.