New Blood Entry — Striped Stumps
Award: Graphite Pencil
adidas / 2018
adidas becomes a part of the cricket culture in London by making their logo a part of the game.
When England is hosting the ICC Cricket World Cup in 2019, Adidas shows everyone that London is still synonymous with cricket.
By turning the Three Stripes into stumps, an essential part of cricket, Adidas makes the sport accessible to everyone in the city.
