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New Blood Entry — adidas Start Strong

Award: Wood Pencil

adidas / 2018

Young mums have it tough. With higher instances of postnatal depression than any other age-group, and over a quarter of mums feeling isolated all the time, it’s time for a change. adidas Start Strong is a movement for movement, uniting young mums to tackle loneliness through sport. The scheme revolves around a curated programme of sport, coaching with mums who also started their families young, low-cost creches, and bold sportswear to recognise other members of their tribe. Start Strong is like no other mother-baby group, because adidas mums aren’t any old mums.

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