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New Blood Entry — Show Yourself

Award: Yellow Pencil

The British Army / 2017

Show Yourself encourages people to rethink what it really takes to be in the Army. By inviting more diverse groups to 'come out of hiding' from their insecurities, this campaign debunks social myths people have about being in the service and explores an inclusive environment where everyone serving the nation is accepted and celebrated as who they are.

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