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New Blood Entry — Future Legacy

Award: Graphite Pencil

The British Army / 2017

Future Legacy is a ground-breaking project which gives the disaffected youth the chance to experience the value of an army career. Personalised letters will be sent to 16 year olds around the country describing the heroic accomplishments which the recipient could have achieved 6 years into an army career. These future stories continue and become customisable through an SMS decision-making conversation. To end the epic simulated journey, we will analyse the unique story in a final letter, and recommend suitable army roles, showing the disillusioned their potential, and asking them to fulfil it.

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