We want to deliver a simple but fundamental message: fur is murder.
However, today it is not enough to simply spread the word through every medium. To really false awareness, we have to hack into peoples's minds. Hack like an animal project asks people who care about animal rights to send the message ?fur murder? to all their contacts. If enough people do so, the predictive text will automatically suggest ?murder? after typing ?fur?. This way everybody will know that fur is murder, everytime they talk about fur.