China is the world's largest fur exporter, every year 20.000.000 animals are killed for their fur. How can we spark a conversation about this?
Introducing BALD EMOJI, a new emoji keyboard without their fur. These can be used to show disapproval for the fur trade. Emoji will be turned into hyperlinks that leads the user to a website enabling them to donate money for the cause. When donating, an already posted bald emoji will have its fur back. and it will show the name of the donors.
- Fondazione Accademia di Comunicazione