• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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New Blood Entry — FLETCH by Pearson

Award: Wood Pencil

Pearson / 2017

FLETCH is the wearable AI cuff that goes to jail with you and ensures you leave smarter than when you went in.

Using existing EQ radio technology to monitor mood and self-esteem, FLETCH is a response to the lack of job prospects and good education for offenders, and the staggering reoffending rate that results.

With FLETCH, inmates can unlock tablets around the prison, accessing Pearson's vocational courses through a secure cloud.

We're making sure this young, forgotten audience doesn't get left behind in a world of mass further education, private prisons and fast-moving tech - giving them a second chance.

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