For a platform that's so passionate about film, it's only fair for the approach to this campaign to envision the drive. This cinematic moving image campaign incorporates characters in post-movie liminal state to touch base with the viewer and awaken the passion for film.
To capture the frustration of searching this character drowns in generic and inaccurate choice.
To illustrate what good film has capability of doing this character is mind-blown by a film and now is talking to it.
- Movie Talk
This character contemplates how someone can have 'nothing' to say about a movie.