Promotional video for a MUBI advertising campaign.
Emphasising what MUBI does; seek, select and deliver good films. Targeting film lovers and an audience interested in the arts, the promotional video expresses the work of MUBI by using the elements of the logo.
Good films are may be hidden in a huge stream of film, overshadowed by blockbusters or because they are not publicised.
MUBI, a beam of light in the dark, recognises them.
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