A campaign that includes posters, ads on newspapers, Facebook, Twitters video ads that created by commission young artists. They are asked to interpret Mubi films. The idea of using well-known social media, young artists / or studios is to get Mubi film interpreted by their style and their visions, then let it communicate to the mass audience.
By using artists commission, Mubi ads don't just provoke curiosity to the audience; they also being recognised by the audiences and acknowledged by them.
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