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New Blood Entry — Johnny

Award: Yellow Pencil

John Lewis / 2017

Studying the user journey we decided to place the shopping experience right into people's quotidian and nest.
Johnny consists of a system of franchises in the services sector that gives the possibility to our target market of building a business of their own, keeping John Lewis' materials and branding.
All objects and materials in every Johnny's will be available for purchase.
While shopping online the user will have the possibility to enter every Johnny's establishment (indoor google view) and see the products and materials in a real environment.

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