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New Blood Entry — Luna by John Lewis

Award: Wood Pencil

John Lewis / 2017

Luna is an intelligence engine that uses John Lewis' expertise to provide an inspirational shopping experience helping you escape the 'noise'.

It keeps up with your ever-changing preferences, providing you with relevant products, trends and content. Over time, it understands the intent behind your searches, and calls on your friends, family, and expert opinions from within John Lewis, helping you with your buying decisions.

Powered by IBM Watson, Luna senses personality, tone, and emotion meaning it not only engages in dialogue, but makes judgements before sending you recommendations.

Luna truly embodies the John Lewis value; treating every customer as an individual.

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