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New Blood Entry — Lewis, a Conversational AI by John Lewis

Award: Wood Pencil

John Lewis / 2017

How can John Lewis make their impressively large catalogue accessible for the busy urbanites? Introducing Lewis, an AI by John Lewis. The new, smart way to shop and keep on top of trends for the busy, modern lifestyle.

Conversation is at the heart of how Lewis learns about your personality, style, needs and sizes. Each product suggestion gives him a chance to adapt to you.

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