How can we play with music to ignite a positive change? By leveraging people's natural need for music to party, to solve a real problem: Lebanon's infamous power cuts. Lebanese millennials love to party. Yet experiencing power cuts is an on-going problem, ruining their nights out, meaning no lights and more importantly, no music and no party.
Introducing Party Power: an idea that keeps the music running when the power cuts, so the fun never ends. How? By creating special Desperados bottles that generate combined kinetic energy when people dance and move, producing enough power to keep the party going.
- University of the arts London, London College of Communication
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